BUMBLE
BUMBLE
BUMBLE
BUMBLE
BUMBLE
BUMBLE
THE ASK
Create a social-first series that brings Bumble’s dating advice to life through culturally relevant creators, sparking conversation and connecting with audiences in a way that feels authentic to their communities.
THE CAMPAIGN
We turned a social series into a world of its own: a real dating hotline, iconic yellow phone booths in New York and LA, and a '90s-inspired office where creators Paige DeSorbo and Jake Shane answered callers’ dating dilemmas with their signature humor and unfiltered advice. Each episode was designed around the creators’ personalities, then cut into social-first content that tapped into their respective communities.
LONGFORM AVS
Four full episodes lived on YouTube, with Paige DeSorbo, Jake Shane, Brooks Nader, and Conner Wood each answering callers from their own cubicle. I helped shape them from start to finish: picking the easter eggs only each creator’s fans would catch, building segments that only made sense for them, supporting the shoot and working with the production studio on the set, then storyboarding the best moments, liners, and opening in post. All four were a labor of love.
EP. 1: JAKE SHANE
Jake Shane’s relatable, self-deprecating humor is why people trust his advice, so his episode was built around segments that felt like him.
EP. 2: PAIGE DESORBO
Paige DeSorbo is known for her sharp wit, iconic style, and a giggle that could carry its own podcast, so we built her episode to let her be unfiltered and fully herself.
EP. 3: BROOKS NADER
Brooks brought bold confidence and effortless glam, and her episode gave her the floor to speak her mind and have fun.
EP. 4: CONNER WOOD
If you know Conner’s lore, you’ll spot it all over his cubicle and his episode, from his self-deprecating humor to his Bumble internship stories.
SOCIAL CUTDOWNS
Bee Line was made to live everywhere, so every episode was cut down and reshaped to fit each platform. The edits came in a few flavors: supercuts, highlights of the best segments, and out-of-context moments that worked on their own.
STATIC SERIES
Our statics pulled out the most memeable, shareable moments from the episodes, alongside custom key art that also ran in paid.
