THE ASK:

Stranger Things Things is the official merch-focused extension of the Stranger Things handle, and the always-on account that supports the main handle between seasons. The ask was to lead the account’s social in support of the monthly product releases, using in-world posts that show fans the latest drops organically, in a social-forward, reactive way that keeps the show’s tone, characters, and lore at the center.

THE CAMPAIGN:

We kept Stranger Things Things in-world, social-forward, and always on, with weekly evergreen content, reactive posts tied to both culture and episode drops, interactive moments for fan engagement, and “The Supply Run,” a fully produced three-part series we scripted, shot, and published.

STRANGER THINGS

PART 1 SUPPLY RUN: BESPOKE CAPTURE CONTENT

PART 3

PART 2

With more than 30 products to feature ahead of the season finale, we built “The Supply Run”: a POV-style, three-part series following a group of kids as someone makes a snack-and-merch run on the way to their D&D game. It’s a nod to the ’80s that still feels modern and social-first, and it keeps the products in-world enough to make sense to fans of the show.

STATIC GRAPHICS APPROACH

With a set of priority products to feature each month, the question was always how to show them off without breaking the world of the show. These are some of my favorite in-world, interactive ideas I got to execute.