SILO
SILO
SILO
SILO
SILO
SILO
THE ASK
Get fans to join Juliette on her journey to uncover the Silo’s secrets by inviting them to question what they believe to be true. The ask was an integrated social campaign with strong campaign beats, built with creators and channels like Reddit and Comic-Con, to pull fans into the mysteries, immersive worldbuilding, and high-stakes conflict of Season 2.
THE CAMPAIGN
We built a fan-first campaign around one idea: Silo is heavy sci-fi, so make it fun to talk about. Our “Silocore” creator program paired comedy, skit, and DIY fashion creators with the show’s world, I produced a live Reddit AMA with showrunner Graham Yost and author Hugh Howey, and we took over Comic-Con with an immersive pop-up and creator coverage. “Judicial vs. Rebellion” recapped Season 1 from two opposing sides, so viewers had to watch the show to find the truth.
LEVEL 143: SAN DIEGO COMIC CON SILO POP UP
To drive excitement for Season 2, we brought the world of Silo to SDCC with an Apple TV+ pop-up at Nason’s Beer Hall in the Gaslamp Quarter. Inspired by the symbolic role of tattoos in the series and Juliette’s iconic look, fans could get their own airbrushed Silo-inspired tattoos, sip themed drinks, and interact with talent for an immersive experience that brought the show to life.
JUDICIAL VS THE REBELLION
Two trailer-style AVs recap Silo Season 1 from opposing sides, the Judicial’s and the Rebellion’s, so audiences have to decide who to believe.
SILOCORE
SiloCore, our creator program, paired Silo with fashion, STEM, and comedy creators, driving strong engagement and positive sentiment from fans who praised the authenticity of every partnership.