LOVE IS BLIND
LOVE IS BLIND
LOVE IS BLIND
LOVE IS BLIND
LOVE IS BLIND
LOVE IS BLIND
The Ask
Be the go-to social destination for every can’t-miss moment of Season 9, and build enough FOMO that fans drop everything to be part of the conversation when the pods reopen. The goal was a place for fans to react, reflect, and feel it all together, with the drama and the humor but never at the expense of the singles.
THE CAMPAIGN
Our north star was to make people feel like they’re in our groupchat. We made social the place for fans to laugh, spiral, and process together, with real-time reactions, memes, and inside jokes that kept the drama fun and the singles respected. From episode title reveals and the cast announcement to brand glossaries, weekly evergreen, reactive posts, and bespoke AVs, every drop was built to feel unmissable.
BESPOKE AV APPROACH
Clip pulls, cast announcements, and hilarious edits grounded the Love Is Blind Season 9 campaign, each one led by me and built to be short, punchy, and made for social.
CAST ANNOUNCEMENT
Hours of interviews, 15+ questions per cast member, and three days of storyboarding became one short, punchy reveal built for social.
LOVE IS BLIND(SIDED)
A content bucket built on the season’s blindsided theme, teasing the tension between couples to keep fans guessing.
IN ON THE JOKE
Supercuts, one-off AVs, and reactive content that laugh with our singles, never at them.
STATIC GRAPHIC APPROACH
Love Is Blind, unless you’re blindsided. That was our social twist on the tagline, and it set the tone for statics throughout the season. Glossary graphics helped new viewers catch up on the lingo, and memes gave everyone a chance to share and weigh in. The big moments (key art, singles announcements, and Netflix’s signature two-slate quote panels) were in our pod, too.
